In November 2023, the 7th Hangzhou Salon for Intangible Cultural Heritage Development & 2023 Song-Style Culture Festival x Scent of Time sponsored by Zhejiang Provincial Department of Culture, Radio, Television and Tourism and organized by Zhejiang Intangible Cultural Heritage Preservation Center took place at Zhejiang Provincial Intangible Cultural Heritage Museum. Themed “New Approach, New Vision”, Ceo and co-founder of Huanyu Entertainment Yang Le participated in the dialogue session at the salon, discussing with several experts and scholars on “Display and Interpretation: Connection between Intangible Cultural Heritage and the Public.” Huanyu Entertainment was invited to vividly showcase the intricate intangible cultural heritage costumes, make-up, and props featured in the hit drama Scent of Time . The event also offered a Song Dynasty-inspired make-up experience, led by celebrity make-up artists, creating a unique cultural experience for attendees. This salon featured recommendations from several Huanyu Entertainment’s artists, such as Xu Kai, Bai Lu, and Wang Xingyue to communicate and inherit intangible cultural heritage.