Huanyu Entertainment
Huanyu Entertainment, founded in 2012, is an integrated cultural company dedicated to spreading traditional Chinese culture. It specializes in script development, film & TV investment and production, distribution at home and abroad, business expansion, and artist representation and publicity.
Since its inception, Huanyu Entertainment has adhered to the principle of “content paramount”, focusing intently on the production of high-quality dramas. Boasting a team of seasoned screenwriters, directors, artists, and producers, Huanyu Entertainment has produced dramas renowned at home and abroad, including Palace series, Beauty series, Legend of Lu Zhen, Story of Yanxi Palace , Arsenal Military Academy, Winter Begonia, Song of Youth, Couple of Mirrors, Marvelous Women, Royal Feast, Legacy, Hi Producer, Scent of Time, The Double and Perfect Match. Huanyu Entertainment’s innate young DNA and commitment to high-quality productions have solidified its position at the forefront of China’s integrated film & TV culture industry. To date, Huanyu has distributed and broadcast over 60 drama series worldwide. Tasked with spreading fine Chinese culture, Huanyu Entertainment has pioneered the “film & TV + intangible cultural heritage” approach to tell compelling Chinese stories, allowing “Chinoiserie Film & TV” to resonate deeply with global audiences.
While maintaining its competitive edge in costume dramas, Huanyu Entertainment has diversified its portfolio of film & TV works, earning widespread recognition. Its sharp business acumen and distinctive operational model have garnered attention and praise from across the industry. Since its inception, building on strong partnerships with major TV stations and networks in Chinese mainland, Huanyu Entertainment has expanded its reach to Hong Kong, Macao, Taiwan SARs, and beyond. Its long-standing collaborations with renowned media and platforms such as TVB, FOX, Netflix, HBO, VIKI, NHK, CJ ENM, and Disney+ have facilitated cultural trade, cultural exchanges, and mutual learning between culture and entertainment through the international communication of dramas.
Huanyu Philosophy
Boasting an edge in innovative content and tasked with spreading fine Chinese culture, Huanyu Entertainment has pioneered the “film & TV + intangible cultural heritage” approach to tell compelling Chinese stories. Through extreme dramas, fine traditional Chinese culture and the Oriental charm are vividly presented. Adhering to a philosophy of inheritance, innovation, dedication, and quality, Huanyu Entertainment strives to lead Chinese drama trends, allowing “Chinoiserie Film & TV” to resonate deeply with global audiences.
History
Chinese culture is extensive and profound. Looking back upon our history, each dynasty features a unique cultural and historical identity. Every brick, tile, artifact, dish, and even needle and thread embody cultural signatures of different times and ethnic groups. The enduring legacy of Chinese civilization is carried forward by every descendant of the Chinese nation. Film & TV productions have evolved from a crucial means of mass communication into an essential tool for cultural transmission. At this opportune time, a film and television company focused on Chinoiserie Film & TV and content-driven storytelling has been founded.
- Founding at an Opportune Time
- Opportunities of the Era
- Innovation and Development
Since the dawn of the 21st century, thanks to advances in productivity, global capital flows, trade, and integrated world economy have sped up. The consensus on “dramas as a transnational cultural product” has begun to gain popularity. As the international division of labor becomes increasingly clear, the global film & TV industry has gone far beyond Hollywood, establishing a presence in diverse regions across the world.
Driven by emerging film & TV markets, particularly in Asia—China, Japan, and South Korea—the global film & TV industry has maintained steady growth in recent years. In response, the well-established film &TV industries of the U.S., Japan, and South Korea began to turn their focus to the immense potential of the Chinese market. Simultaneously, China’s film & TV sector, brimming with greater confidence, is setting its sights on international markets. This two-way trend is reshaping the global film & TV landscape. Moreover, the advent of new media, especially the internet and mobile internet, has propelled the industry fully into the digital age. Digitalization and the internet have led to new models for production, distribution, marketing, and copyright trading.
The Chinese government has also begun to ramp up its support for the cultural sector. To cultivate the film & TV industry and its players, China has introduced a series of policies conducive to film & TV productions. Chinese dramas are now entering their second decade of rapid industrialization, at a historical juncture where opportunities and challenges abound in the face of globalization and digitalization.
In 2004, the Hengdian Chinese Film Industrial Park was approved by State Administration of Radio, Film and Television as the first national-level film industrial park.
The predecessor of Huanyu Entertainment is Yu Zheng Studio, born and rooted in Hengdian’s burgeoning film & TV industry. Dedicated to premium Chinoiserie Film & TV productions from the very start, the studio has produced and distributed a host of excellent costume dramas, including Palace (《宫锁心玉》), Palace II (《宫锁珠帘》), Beauty’s Rival in Palace (《美人心计》), Swordsman (《笑傲江湖》), Legend of Lu Zhen (《陆贞传奇》), and Love Yunge From the Desert (《大汉情缘之云中歌》).
On August 1, 2012, Dongyang Huanyu Entertainment Co., Ltd. was incorporated. Headquartered in Beijing, the company works closely with the production team based on Hengdian. Continuing the edge in Chinoiserie Film & TV productions, numerous costume dramas have been created, including Untouchable Lovers (《凤囚凰》), Story of Yanxi Palace (《延禧攻略》), The Legend of Haolan (《皓镧传》), Courtyard Lady (《骊歌行》), Song of Youth (《玉楼春》), Royal Feast (《尚食》), Delicacies Destiny (《珍馐记》), Scent of Time (《为有暗香来》), and The Double (《墨雨云间》) Perfect Match（《五福临门》）. At the same time, Huanyu Entertainment has expanded into new genres, producing a variety of urban romance, contemporary suspense, and Republican-era dramas. Notable works include Memory Lost (《美人为馅》), Arsenal Military Academy (《烈火军校》), Winter Begonia (《鬓边不是海棠红》), Consummation (《拾光的秘密》), Legacy (《传家》), and Hi Producer (《正好遇见你》), as well as the variety Real Actor (《演技派》). Boasting expertise in drama production and distribution, Huanyu Entertainment has pioneered Chinoiserie Film & TV, shifting the focus from production to content creation. Huanyu Entertainment has evolved into an integrated cultural company dedicated to spreading traditional Chinese culture. It specializes in script development, film & TV investment and production, distribution at home and abroad, business expansion, and artist representation and publicity.
In 2014, the Brokerage Department was established, marking the formal expansion into artist brokerage business. Dedicated to the philosophy of nurturing versatile artists with good appearance and exceptional skills through film & TV works, Huanyu Entertainment has supported nearly 50 artists, who collectively boast nearly 200 million followers. They have participated in over 600 projects and collaborated with nearly 150 international brands. Contracted artists include Xu Kai, Bai Lu, Wu Jinyan, Wang Xingyue, Nie Yuan, Yang Rong, Zhang Nan, He Ruixian, Wu Jiayi, Zhao Yiqin, Zhao Qing, Chang Long, Wang Yizhe, Liu Min, He Fengtian, Zheng Kai, Hong Yao, Zhao Jiamin, Liang Yongqi, Sun Ao, Zhang Yixi, Lu Zhaohua, Liu Minghao, Luo Zekai, Mi Jin, Sun Qinghui, Yang Xinghui, Li Zonghao, Zhang Wanying, Chen Tengyue, Bai Chuan, Qian Jin, and Jin Xuze.
In 2018, Story of Yanxi Palace (《延禧攻略》) became a huge hit, with 20 billion clicks on iQIYI. It was the most googled TV show in the world in 2018, boosting reach to global audiences. With the popularity of intangible cultural heritage, Huanyu Entertainment proposed the “film & TV + intangible cultural heritage” philosophy to shoulder the mission of cultural communication through costume dramas. Boasting exceptional dramas, Huanyu Entertainment has become a bridge that spreads Chinese culture to audiences worldwide, supporting Chinoiserie Film & TV onto the global stage.
Huanyu Entertainment Cultural Museum was completed in August 2021.Huanyu Entertainment Culture Museum is located at No. 15, Jici Road, Hengdian Town,Donayang City, Zhejiang Province. Thanks to the booming development of DongyanHuanyu Entertainment Co.. Ltd. Huanyu Entertainment Culture Museum boasts a spacof close to 10.000 square meters. Which intearates various functions, includina the entire production process of TV proarams anefilms. immersive exhibition of costumes, makeups, and properties of intangible cultural heritagedisplay ofTV and film IP derivatives, party building, corporate culture and responsibilitvy. officleisure and reception, and storage & management, the culture museum is the first space for comprhensive cultural art display and communicatioestablished by a TV and film culture company in China. On top of classic drama works, the museum features a rich collection of traditional crafts, including Kesi, velvet flower craft, Beijing embroidery, tian-tsui, filigree inlay, iron fireworks, copper embossing, pleats, mother-of-pearl inlay, tie-dye, batik, silk capes, and jade crafting. Many of its exhibits incorporate elements of fine traditional Chinese culture, such as Beijing Opera, Kunqu Opera, the Hundred Operas, Tang Dynasty music and dance, traditional Chinese medicine, as well as calligraphy and painting, offering visitors an immersive experience in the rich heritage of Chinese arts and culture. Over 60 sets of costumes and more than 90 ornaments made with Intanaible Cultural Heritage techniques are exhibited.
Huanyu Entertainment now boasts a production team of over 1,000 seasoned screenwriters, directors, artists, and producers. Contracted directors include experienced directors such as Hui Kaidong, Wang Wei and Bai Yunmo as well as emerging directors such as Guo Hao and Ma Shige. Over 60 dramas enjoying reputation at home and abroad have been produced, including Palace (《宫》) series, Beauty (《美人》) series, Swordsman (《笑傲江湖》), Legend of Lu Zhen (《陆贞传奇》), The Romance of the Condor Heroes (《神雕侠侣》), Untouchable Lovers (《凤囚凰》), Story of Yanxi Palace (《延禧攻略》), The Legend of Haolan (《皓镧传》), Arsenal Military Academy (《烈火军校》), Winter Begonia (《鬓边不是海棠红》), Courtyard Lady (《骊歌行》), Song of Youth (《玉楼春》), Royal Feast (《尚食》), Delicacies Destiny (《珍馐记》), Legacy (《传家》), Hi Producer (《正好遇见你》), Scent of Time (《为有暗香来》), and The Double (《墨雨云间》). Through in-depth cooperation with over 40 media groups, cable TV stations, OTT platforms, and streaming media such as HBO, FOX, YouTube, Netflix, and Disney+, these dramas have reached audiences in over 200 countries and regions. Huanyu Entertainment has carved out a distinctive brand identity at home and abroad, setting numerous industry records. While maintaining the edge in costume dramas, Huanyu Entertainment has forayed into modern dramas, earning some recognition.
Social Responsibility
Tasked with communicating fine Chinese culture, Huanyu Entertainment is dedicated to the inheritance and development of fine traditional Chinese culture and intangible cultural heritage through extraordinary dramas. By leveraging the power film & TV, the company promotes local employment and stimulates economic growth, contributing to rural revitalization. Moreover, focusing on several public areas such as rural revitalization, public health, environmental protection, humanistic care, and biodiversity, Huanyu Entertainment engages in charitable projects and mobilizes more social forces to perform corporate social responsibility through tangible actions. In continuous support for social welfare, the company creates and extends shared value, igniting participation on a larger scale.
- Intangible Cultural Heritage Inheritance
- Cultural Exchanges
- Study Tours
- Rural Revitalization
Huanyu Entertainment’s artists are dedicated to creating a diverse, healthy, and sustainable society across multiple public areas, such as cultural inheritance, emergency and disaster relief, rural revitalization and development, environmental protection, care for children, and humanistic care.
Xu Kai
Bai Lu
Wu Jinyan
Wang Xingyue
Nie Yuan
Yang Rong
