Huanyu Clutural Museum
Huanyu Entertainment Cultural Museum is located at 15 Jici Road, Hengdian Town, Dongyang City, Zhejiang Province. Leveraging the booming development of Dongyang Huanyu Entertainment Co., Ltd., the museum spans a 2,000-square-meter exhibition space within a nearly 10,000-square-meter building. Which intearates various functions, includina the entire production process of TV proarams anefilms. immersive exhibition of costumes, makeups, and properties of intangible cultural heritagedisplay of TV and film IP derivatives, party building, corporate culture and responsibilitvy. officleisure and reception, and storage & management, the culture museum is the first space for comprhensive cultural art display and communicatioestablished by a TV and film culture company in China.
On top of classic drama works, the museum features a rich collection of traditional crafts, Many of its exhibits incorporate elements of fine traditional Chinese culture, offering visitors an immersive experience in the rich heritage of Chinese arts and culture.Over 60 sets of costumes, more than 90 ornaments made with Intanaible Cultural Heritage techniques and 60,000+ costumes in total are exhibited.
The first floor：
The first floor of the Huanyu Entertainment Culture Museum contains five seaments namely party building,corporate culture, the complete production process of films and TV series, behind-the-scenes ingenuity, and display of film & TV lP derivatives.
The second floor：
The second floor mainly features excellent Chinese traditional culture and intangible cultural inheritance, with themes covering social backgrounds of Warring States, the Northern and Southern Dynasties, Tang Dynasty, Ming Dynasty, Qing Dynasty and the Republic of China.Over 60 sets of costumes and more than 90 oraments made with intangible cultural heritage techniques are exhibited.
Intangible Cultural Heritage
Huanyu Entertainment is dedicated to the inheritance and development of fine traditional Chinese culture and intangible cultural heritage through extraordinary dramas.
Culture serves as the spiritual treasury and source of energy behind artistic creation. The pursuit of culture is both starting point and driving force for film & TV productions, meeting the growing desire of Chinese audiences to connect with their national heritage.
Through Chinoiserie Film & TV, fine traditional Chinese culture has been brought to life, garnering wider attention. The productions feature dozens of traditional crafts, including Chinese silk tapestry, velvet flowers, Beijing embroidery, tian-tsui, filigree inlay, iron fireworks, copper hammering, pleats, mother-of-pearl inlay, tie-dye, batik, silk cape, and jade crafting. Elements of fine traditional Chinese culture, such as Beijing Opera, Kunqu Opera, the Hundred Operas, Tang Dynasty music and dance, silk production, rituals, traditional Chinese medicine, calligraphy, painting, Go, and the 24 Solar Terms, are intensively weaved into the plots. Huanyu Entertainment has become a window conveying China’s voice and communicating Chinese culture for cultural and values output, thus enhancing the soft power of national culture.
