On January 29, 2023, Huanyu Entertainment was invited by the Chinese Embassy in Singapore to the Chinese New Year’s Culture Gala at Flower Field Hall, Flower Dome, Gardens by the Bay, Singapore. Through a traditional costume exhibition and fashion show, the event showcased the beauty of Chinese culture, earning high praise from all walks of society and attendees in Singapore. It also garnered attention of Party and government media and portal websites, highlighting Huanyu Entertainment’s exceptional contribution to promoting traditional Chinese culture as a film & TV cultural company. Huanyu Entertainment’s intangible cultural heritage costumes imbued with Chinese cultural elements attracted a large number of visitors.

The traditional fashion show served as the grand finale, elevating the event to its peak. Sun Haiyan, the Chinese Ambassador to Singapore, accompanied Deputy Prime Minister Heng Swee Keat and his wife on an elaborate visit to the booth. The event was attended by approximately 1,500 people from the government and various sectors.

From February 1 to 4, Huanyu Entertainment and the Singapore Chinese Cultural Centre co-hosted the “Happy Chinese New Year” Film & TV Intangible Cultural Heritage Exhibition. This large-scale cultural exchange at abroad, initiated by China’s Ministry of Culture and Tourism, aimed to celebrate the Chinese new year and share Chinese culture with a global audience. The exhibition drew a significant number of visitors, including Chinese nationals and enthusiasts of Chinese culture.