Co-branding
Changzhou · 2023 China-Style Ceremony
Displays of drama costumes from Tang, Song, Ming, and Qing dynasties,; China-Style Costume Hall presents a millennia of Chinese cultural heritage; An immersive experience at the China-Style Bazaar;The Night of China-Style Costume celebrated the elegance of the Orient
Beijing · CCTV-6 The Rise of China Chic
Collaborated with singer Zhou Shen on the show “Painted Silk”, presenting the weight and allure of intangible cultural heritage in vibrant Chinese hues and meticulous craftsmanship.
Shanghai ·China Joy Intangible Cultural Heritage Fashion Show
Experts demonstrated the artistry firsthand for a crossover fusion of intangible cultural heritage and fashion, introducing intangible cultural heritage to a younger audience TOP1 by real-time live streaming popularity in Shanghai.
Industry Meetings
Beijing · China International Fair for Trade in Services
Debuted at the China International Fair for
Trade in Services
Intangible Cultural Heritage Costume Opening Show performed by Zhejiang as the Province of Honor
Received high praises from the Vice Minister of Commerce, the Vice Governor of Zhejiang Province, the Vice Mayor of Beijing, leaders from the Department of Commerce of Zhejiang Province and the Beijing Municipal Commerce Bureau, and participating foreign guests.
Hengdian · Film & TV Cultural Industry Expo
Creating the “film & TV + intangible cultural heritage” exhibition area, presenting costumes and derivatives from dramas.
Shenzhen · International Cultural Industries Fair
Jointly explored the new value extension of “film & TV + intangible cultural heritage” and “film & TV + cultural tourism” to present a new look of cultural tourism, thus driving cultural tourism and creative industries towards high-quality integrated development.
Costume Exhibitions
Beijing · Immersive Exhibition of Story of Yanxi Palace
A 400-square-meter replica of the drama’s set, allowing visitors to be immersed in palace life and experience the allure of the drama firsthand 140,000+ visitors in half a month with a daily average of up to 6,800 visitors.
Macao · Costume Exhibition of Story of Yanxi Palace
Collaborated with MGM COTAI to launch the Art Tour of Imperial Carpets, seamlessly blending precious imperial collections with the exquisite craftsmanship of Story of Yanxi Palace to highlight the visual aesthetics of intangible cultural heritage.
Up to 6,000 visitors with a peak of 500 at a time.
Singapore · What’s Hub Asian Entertainment Carnival Celebration
Exhibiting classic costumes from Story of the Yanxi Palace and The Legend of Haolan , which are full of traditional Chinese culture and incorporate intangible cultural elements.